In order to know what your fans are looking for, frequently interact with them. Take note of things posted on your page. There are a lot of popular businesses that get marketing tips from their fans. Your fans are the reason you are successful.
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The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply right away, particularly if the posting included a complaint or customer service request.
Consider Facebook a type of content-sharing venue. Facebook is not only about socializing; it's a major source of content. Treat it as such. Spend time producing quality content and use your page to promote these posts. You will see great results from using Facebook.
Always answer all the questions and comments sent to you via Facebook. This will show that you are on point and active on your page. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Carefully consider any updates you plan to post. People will lose interest right away if you are not posting any valuable content. They should offer help or be educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Off a sign up option as a part of your Facebook page to get your audience engaged. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Hold contests and sweepstakes or just offer free samples of the product.
A good way to convert visitors to your page into followers is to hide content from non-fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Work hard to keep your Facebook fans informed. Regularly update your page, at least once a day. Your updates should provide valuable, fresh content that your customers are interested in.
Make sure any photos you post on Facebook are professional. These photos will give people a great picture of your business. When using personal photography, use a high-quality camera and only post shots which won't offend anyone.
Regularly update your Facebook profile. Any changes that occur in your business need to be reflected on your Facebook profile. Your customers will appreciate that you keep them updated with this information. Even if you don't have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
Be sparing in your use of Facebook's Update ability. This allows you to send out messages to everyone that follows you. Simply use this for integral news relating to your company. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
Ask customers to submit reviews and post them on your wall. People who want to find out more about your products or services will appreciate reading testimonials. It is always helpful to have satisfied customers leave positive feedback for potential customers to read.
Ask your followers if they will share any content that you post. Give them discounts if they share your information. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. When the contest is over, choose a winner.
Don't forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. Facebook will even take care of all the reminders!
Add a Facebook plug-in to your site. Blogs make this integration simple, but you can also easily add it to a website. Use the plug-in to link to your Facebook page, list your subscribers, or provide updates.
Facebook contests aren't for increasing fans, they're for building loyalty. Fans received from contests are usually short term and not interested in your company. They just want to win something. Re-frame the contest as a reward for sticking with your brand.
Make Facebook posts short and interesting. Make sure you complement your post with a good picture. Also, incorporate a relevant picture that pertains to the topic at hand. Be certain to "like" good comments from followers.
While it's always a good idea to post often, you should be aware of when you're posting too often. Avoid posting several times a day. Instead, limit your posts to once or twice daily.
You shouldn't be sending daily message reminders about purchasing products. No one wants to be pestered by you; while it's your intention to make a profit, don't go overboard. If your audience feels like you're pressuring or begging them, they'll likely not do business with you.
As you can now see, Facebook is a giant marketing opportunity.
